TUSIMAME‘s accompanying music video filmed in partnership with WildAid, released June 9th 2015, is one of the most memorable the African continent has ever produced. Shot entirely in Kenya, directed by Enos Olik and conceptualised by We Want Peace, the video takes you on a strikingly beautiful journey of joy, style and African tradition. The breath taking footage of the elephants used in the video is courtesy of WildAid and the David Sheldrick Wildlife Trust.
Download TUSIMAME today: www.itunes.apple.com
Here at We Want Peace the rapidly declining elephant population of Africa has moved us immensely, and we are looking to spread awareness of the slaughter and its horrendous cultural, economic, and ecological impact through our newest campaign “STAND FOR ELEPHANTS.”
Education is part of what we are all about. Faced with the rapid decline of the elephant population in Africa, we believe that education through music and peace activism can make a profound difference in the protection of this at-risk species.
Photo courtesy of The Tsavo Trust
Through STAND FOR ELEPHANTS, We Want Peace has release the pan-Africa hit TUSIMAME. With its message, we hope to help spread awareness about the damage being done by elephant poaching. TUSIMAME features hip-hop artists from across Africa including: Tanzania, Kenya, and Congo-Brazzaville as a way to reach out to communities in these countries and throughout Africa. We want to inspire communities to engage in positive action to protect the endangered elephants.
Take a special glimpse into the recording of TUSIMAME and learn about why the artists featured on the track are taking a “Stand for Elephants.” While you’re at it, here is a special sneak peak at the visual masterpiece that is the TUSIMAME Official Music Video. Stay tuned for a release date to be announce in the coming weeks!
Get ready to dance!
With the worldwide release of WWP’s upcoming anthem, TUSIMAME, bringing together an attractive mesh of Africa’s most inspiring artists (from Tanzania, Congo-Brazzaville, Kenya and Sudan) WWP will make a momentous musical roar throughout all affected communities, inspiring further action from each and everyone of us to protect our African elephants.
The track’s recording took place on 22 November 2014 in Kenya’s capital of Nairobi, where the STAND FOR ELEPHANTS creative collective met with a number of fellow organisations on a similar mission to protect Africa’s glorious elephants.
Through release of TUSIMAME, and a hard-hitting pan-African, pan-artistic approach to advocacy, awareness and education, the STAND FOR ELEPHANTS campaign hopes to instill a sense of responsibility and respect to Africa’s eco-system of stunning nature. To trickle down a sense of urgent protection amongst young people across the continent. To demand a stop to the poaching, and demand a stop to the demand.
*TUSIMAME is performed in Kiswahili, Nuer, Chinese, English, French and Lingala*
An elephant tusk, which is really just a large tooth, is composed of ivory. Unfortunately, ivory is a much sought after commodity — even though there was a ban on the international trade of ivory in 1989 through the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). With the rise of rich consumer markets in Asia, where people have long regarded ivory as a status symbol, the demand for ivory since 2008 has soared to an all-time high. The result has been that poaching is again rampant through African countries where elephants still roam in the wild. Elephants are being slaughtered at such an alarming rate that scientists believe this magnificent creature could actually become extinct in the wild during our lifetimes.
Photo courtesy of The Tsavo Trust
Dangerous international criminal syndicates that are also active in the narcotics and human trafficking industries conduct the illegal ivory trade. Besides feeding consumer demand in China and elsewhere, the trade in ivory is generating revenues that help finance extremist terrorist groups in Africa that are making life increasingly dangerous for many of our brothers and sisters. Sadly, some Africans are themselves assisting the illegal ivory trade. Sometimes it is by simply not adequately enforcing the laws that should protect elephants and punish their killers, and other times by accepting bribes to assist the killers and traffickers. Sometimes local Africans do the actual elephant killing.
This has to stop. We must all do our part to STAND FOR ELEPHANTS!
Elephants are not all that different from you and me. They live in communal settings with groups of families. Mothers care for their young much as humans do. Elephants grieve the loss of family members as we do. Elephants that survive attacks often become refugees much like humans do – displaced from their homes and left to wander in search of a place where they can simply survive.
Many people are not aware that elephants are killed when their tusks are hacked from their mouths. They even believe that the tusks grow back over time. This is false. Tusks only come from dead elephants.
Photo courtesy of The Tsavo Trust
In order to brighten the bleak future of the African Elephant, urgent efforts must be made to combat the illegal ivory trade at all levels. This includes fighting against poaching, and identifying, capturing and prosecuting those who traffic in ivory. It also includes urging government officials to take effective action, and supporting local elephant conservation efforts. Across much of Africa, elephants are viewed by local communities as their “brothers” or fellow community members, and the killing of an elephant can cause great sadness. Therefore the mobilization of the public to STAND FOR ELEPHANTS and thus help protect their own culture, their own environment, and their own future has become increasingly necessary.
Our hope is to reach out to all global citizens to join a citizen effort to save our vulnerable elephants. Through the power of music, We Want Peace is striving to spread awareness in cities and communities across Africa, utilizing our global network to spread the message. We believe sharing stories and creating awareness is a way of putting a spotlight into a dark place, to STAND FOR ELEPHANTS. Take action by talking about what you love about elephants, make your friends, family and city leaders aware about what is happening to elephants.
If you see poachers or illegal ivory being traded inform your local authority, please do not just passively stand by. Instead make the choice actively to STAND FOR ELEPHANTS.
Will you join us?
African Parks Network
Frankfurt Zoological Society
International Fund for Animal Welfare
Save the Elephants
The David Sheldrick Wildlife Trust
The Tsavo Trust
Wildlife Conservation Society
Juliani – Kenya
Raised in Nairobi’s eastern suburb of Dandora, home to many of Kenya’s hip-hop icons and legendary rap groups like Kalamashaka. Juliani knew from high school that he would follow in the footsteps of his idols, which lead to his fateful introduction to Ukco Fulani. From here is career took off; playing in nightclubs and local concerts.
His commitment to Christ in 2005 lead to his rise in the Kenyan Gospel Music scene, a scene he would take by storm shortly after entering it. In 2006, Juliani joined Kijiji Records, where he did several compilation records with Astar, Michelle Rigga, and Bupe. With these records they toured high schools and colleges throughout Kenya. Early in 2008, after the post-election violence in Kenya, he got together with other top Kenyan artists to record the multi-award winning Wakenya Pamoja single and video.
Juliani represented Kenya at the 2009 UN Climate Change Conference in Copenhagen, he has supported the World Vision Peace Tour, Vina Na Maana (a campaign against Economic Partnership Agreements), Stand Up Against Poverty and Emmanuel Jal’s ‘We Want Peace’ campaign. He launched ‘KAMA SI SISI’ in early 2011.
Juliani has won multiple awards both in Kenya and the USA.
Vanessa Mdee – Tanzania
This Tanzanian media personality turned songstress is no stranger to the airwaves. A successful MTV Base Africa VJ and Choice FM Tanzania DJ – Vee Money as her friends and fans call her packs a mean punch.
Vanessa has become one of the country’s biggest musical stars. Seen clearly with the release of her solo single “Closer”, which in its first week was downloaded over 30,000 times. A feature achieved by no other Tanzanian artist. Vanessa is considered a breath of fresh air in a male dominated industry in Tanzania.
Vanessa has a true passion for helping others. Her charitable works includes representing MTV at the 2011 UNAIDS Mali Youth Summit in Bamako and the subsequent High Level meeting in Cape Town, South Africa, and co-founded (along with M. K. Asante) STANDWITH, under the UNAIDS umbrella. In 2012 Vanessa was recognized the by the GAVI Alliance for her support in the initiation of free vaccinations for Tanzanian children. Mdee officially became a GAVI Ambassador and an active voice against cervical cancer.
Syssi Mananga – Congo
Raised between two different continents by a Belgian father and Congolese mother, Syssi’s music reflects a creative cultural fusion of her African roots with hints of jazz, salsa, ramba and reggae.
Making some of her first appearances on stage in jazz clubs and piano bars in Bologna, Italy and Washington DC, USA Syssi is no stranger to the international music circuit. Back in Congo in 2011 Syssi devoted herself to composing, releasing her first album “Retour aux Sources.” On this album, you will hear songs in Lingala, French, English and Spanish. Syssi songs reflect her pride for her origins, the absurdity of war through the eyes of a child soldier, the courage to stand for freedom, the need for respect for the environment, as well as love and forgiveness.
Syssi is a strong believer in the therapeutic powers of music, founding Artistes en Herbe (Budding Artists) Project, which provides music classes to vulnerable kids in the Congo.
Emmanuel Jal – South Sudan
In the war-torn region of Southern Sudan, Emmanuel Jal was born into the life of a child solider. Through unbelievable struggles, Emmanuel managed to survive and emerge as a world-famous recording artist with a hit record under his belt. Called an artist “with the potential of a young Bob Marley” by Peter Gabriel, he has performed at Live 8 and Nelson Mandela’s 90th b-day concert.
Jal has released five studio albums to date: “Gua,” “Ceasefire,” “Warchild,” “See Me Mama,” and “The Key.” The Key is not only an album, but also a social enterprise The Key is E which aims to raise funds to benefit African entrepreneurs with a youth focus.
His music can be heard in major motion pictures, TV, and he’s been featured in major outlets like TIME, USA Today, NPR, CNN, MTV, & the BBC. Emmanuel had addressed the highest levels of government including the United Nations and is also a spokesperson for Amnesty International and Oxfam, and created the charitable foundation, Gua Africa and spearheaded the peace movement We Want Peace.